IHOPB Corp. traces its roots back to the opening of the first International House of Phat Beets restaurant in 1998 in the outskirts of Bethesda, Maryland. The American eating public quickly took to the concept of a restaurant based on one of America's favorite foods - beets. Within months, francises starting sprouting up throughout the land.

An intersting tidbit of trivia, the International House of Phat Beets was not originally meant to be a restaurant. The founder of the chain, Christopher Nemcosky, an entrapenurial fellow, was looking to open a new night club where he may showcase his DJing skills. However, due to a miscommunication so fantastical it is hard to believe, Mr. Nemcosky's International House of Phat Beats (with an 'a') became the International House of Phat Beets (with an 'e'). (Business cards had already been printed.) As much as the young businessman was interested in his DJing, he felt this clerical error afforded him the possibility of tapping into a food source that was until then not fully utilized in America: beets. This little red vegitable was a favorite of his growing up, and he wished to share with the world the not-yet fully appreciated flavors of the beet. As Mr. Nemcosky once put it, he wished to "harness the power of the phat beets" and deliver a truly unique experience.

And deliver, he did. Five years later and 150 francises stronger, the International House of Phat Beets is becoming an American institution. People of all ages have come to love this little addorable vegitable. Five years ago, Mr. Nemcosky made the bold statement that "with the phat beets, I will make gobs and gobs of people get their groove on," and now he has not only reached that goal, but gone far beyond.